CONCEPTUALISED  AND DELIVERED CAMPAIGN TO DRIVE AWARENESS OF THE GENDER INVESTMENT GAP AND RAISE CONSIDERATION OF NATWEST AS THE BANK FOR WOMEN TO INVEST WITH AND IMPROVE THEIR FINANCIAL WELLBEING.

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AS PART OF THE CAMPAIGN, WE CREATED 'THE WOMAN'S WORTH COLLECTIVE' -  AN ONLINE SPACE FOR WOMEN TO SPEAK TO OTHER WOMEN AND EXPERTS ABOUT FINANCES, WITHOUT JUDGEMENT OR JARGON. THE CAMPAIGN OVERDELIVERED 10X THE MEMBER TARGET AND CULMINATED IN A SUMMIT WITH MONEY WORKSHOPS (E.G INVESTING).

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ALL DIGITAL CONTENT OVERDELIVERED ON BENCHMARKS AND DROVE NEARLY 10K CLICKS TO CLIENT ACTIVITY.

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71% OF RECALLERS ARE NOW MORE AWARE OF THE GENDER INVESTMENT GAP WITH 44% OF THEM CONSIDERING INVESTING THEMSELVES. 55% OF RECALLERS FELT MORE POSITIVELY ABOUT NATWEST AND THEIR TRUST IN THE BRAND GREW 33%.

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100% OF CAMPAIGN RECALLERS DID SOMETHING WITH THEIR FINANCES AS A RESULT OF THE CAMPAIGN.

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NATWEST REBOOKED IMMEDIATELY.