CONCEPTUALISED AND DELIVERED CAMPAIGN TO DRIVE AWARENESS AND CONSIDERATION FOR ITV'S 'CHEAT'. DIRECTED AND EDITED DIGITAL PIECES AND VIDEO.

 

THIS CAMPAIGN WAS FAST PACED AND RESPONSIVE TO THE EPISODES THAT CAME OUT EVERY NIGHT FOR A WEEK AND HELPED ITV OVERDELIVER ON THEIR VIEWER TARGET. 

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OVER-DELIVERED 100K PAGE VIEWS WITH AN AVERAGE DWELL TIME OF 1:14 ACROSS CONTENT.

 

OVER 600K VIDEO VIEWS WITH THE 'LIES WE TOLD AS TEENAGERS' VIDEO ACHIEVING HIGHEST VTR OF 2019, OVER 3X THE BENCHMARK.

 

IT WAS SO SUCCESSFUL THE TEAM FEATURED IN IT WERE RECOGNISED ON THE STREET.