CONCEPTUALISED  CAMPAIGN TO DRIVE SALES OF NEW RETINOL PRODUCT.

COMMISSIONED AND EDITED DIGITAL PIECES. WROTE VIDEO SCRIPTS AND DIRECTED VIDEO EDIT AND SOCIAL EXECUTIONS. 

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OVER 1.6M VIDEO VIEWS WITH OVER 3.3K SOCIAL ENGAGEMENTS. THE BEAUTY TIPS VIDEO ACHIEVED THE HIGHEST VTR EVER

FOR A COMMERCIAL VIDEO ON STYLIST IN 2018 AND ARTICLES DROVE 3X HIGHER ENGAGEMENT THAN THE BENCHMARK.