AGAINST A BACKDROP OF A NEW ONLINE HARMS BILL AND CHANGING LEGISLATION ACROSS EMEA, GOOGLE WANTED TO ENSURE THE PUBLIC AND POLICY MAKERS UNDERSTAND THAT GOOGLE HELPS KEEP FAMILIES SAFER ONLINE.

THE CAMPAIGN PUT CONVERSATIONS AT THE HEART OF FAMILIES FINDING A HEALTHIER BALANCE ONLINE. GOOGLE PROVIDED EXPERT-BACKED QUESTIONS ACROSS AD CREATIVES TO MAKE TALKING ABOUT ONLINE SAFETY EASIER FOR FAMILIES, SUPPORTED WITH PRACTICAL TOOLS AND PRODUCTS TO GUIDE THEIR DIGITAL EXPERIENCES.

THE CAMPAIGN INCLUDED 2 TVCS THAT SAT AROUND CHANNEL 4'S BIGGEST PRIME TIME SHOWS, OOH, PRINT, AUDIO, SOCIAL, INFLUENCER  AND TALENT ACTIVITY, AN EVENT IN PARLIAMENT AND A RESOURCE HUB.