THE OBJECTIVE OF THIS CAMPAIGN WAS TO INCREASE AWARENESS AND DRIVE BOOKINGS FOR BOOTS' NHS-BACKED HEALTH MOT.

THE FREE SERVICE ALLEVIATED PRESSURE ON THE NHS BY CHECKING OVER-40S BLOOD PRESSURE, WAIST CIRCUMFERENCE AND BMI AND GAVE THEM ACCESS TO EXPERT ADVICE ON EARLY HEALTH WARNINGS.

THIS WORK WAS THE MOST SUCCESSFUL OF THE CAMPAIGN AND DROVE OVER 75K APPOINTMENTS (+76% PRE-CAMPAIGN RUN-RATE), RECORD WEEKS FOR WEIGHT SERVICES AND CONSUMER HEALTH ACCELERATION AND OPENED THE DOOR TO FUTURE OPPORTUNITIES WITH THE DEPARTMENT OF HEALTH AND SOCIAL CARE.

MORE IMPORTANTLY, THIS CAMPAIGN ACTUALLY SAVED OVER 100 LIVES BY DIAGNOSING A RARE HEART CONDITION IN CUSTOMERS WHO ONLY WENT FOR A HEALTH MOT AFTER SEEING THE CAMPAIGN.

TURNS OUT WE ARE ACTUALLY (SOMETIMES) SAVING LIVES.