LOVE ISLAND SUMMER 23 WAS THE MOST SUCCESSFUL SEASON ON ORGANIC SOCIAL FOR BOOTS AS THE SHOWS BEAUTY PARTNER.

THIS WAS DOWN TO OUR EXCLUSIVE ACCESS STRATEGY WHICH LED TO MULTIPLE VIRAL MOMENTS, +558% YOY VIEWS ON TIK TOK, +415% ENGAGEMENT ON YOUTUBE, +50% BENCHMARK PERFORMANCE ON INSTAGRAM AND +3M REACH ON TWITTER.