AS BOOTS' FIRST EVER BEAUTY AMBASSADOR, THE INDIYAH PARTNERSHIP COVERED EXCLUSIVE PRODUCT LAUNCHES (EYLURE), CONTENT ON INDIYAH'S OWN CHANNELS, PAID AND ORGANIC (16M VIEWS SO FAR) ON BOOTS' SOCIALS, A BESPOKE YOUTUBE SERIES AND INTEGRATION INTO ALL THINGS BOOTS BEAUTY.


THE PARTNERSHIP HAD 96% POSITIVE SENTIMENT ACROSS ALL CONTENT AND HIGH ROA WITH INDIYAH SELLING OUT PRODUCTS WITHIN THE HOUR MULTIPLE TIMES.